New reputation management platform for hotels, RepuFact, launched

Posted on Posted in Media_Speaks

RepuFact, a Bangalore based start up, has launched its flagship product, RepuFact, for the hostel industry. RepuFact platform will provide analytical tool to hotel customers to enhance guest experience through sourcing content generated reviews, across different online feedback channels. A brainchild of Deepak Mavinkurve, founding member of the Travelguru team, one of India’s pioneers in the hotels and holidays booking website funded by Sequoia and eventually bought by Yatra, RepuFact has an experienced team who together boasts of 40 years of collective experience in both hospitality
as well as technology space with strong domain experience in the hotel industry.

Speaking during the launch, Deepak Mavinkurve, Founder & CEO, RepuFact, said, “We at RepuFact provide products tailor-made to gainfully benefit our customers – standalone hotel operators and large hotel chains which on a whole as an industry contributes to 2.2 percent of India’s GDP by helping improve guest experience in identified areas, leading to increase in occupancy rates and revenues.” The company has a vision to reach out to 20,000 customers in the next 18 months and also expand to markets like Far East, Middle East and Europe, apart from India. “We hope to get into health care and BFSI in the next 12 months as we hit a decent scale with the hospitality domain,” said Mavinkurve.

RepuFact’s innovative products are based on Natural Language Processing (NLP) and Artificial Intelligence (AI), which help in analysing and sharing precise inputs to any customer related concerns. In the highly competitive hotel industry, a customer’s purchase behavior pattern, service experience, online feedback and reviews management play a critical role when it comes to selecting a hotel, resort or holiday destination across the globe, thus going beyond price and location. Hoteliers today are becoming increasingly aware that online guest reviews significantly influence the booking decisions of their potential guests and have started to take a serious look at this aspect.

In fact, over the last 12 months, 81% of travellers said they found user reviews important according to a recent study. Some of India’s leading and fastest growing hotel chains such as Fortune, GRT, Pride Group, and 60 other branded hotels have partnered with RepuFact to deploy the platform, thus certifying the huge market need for the technology, the company release says.

RepuFact provides Customer Insights by analysing over 126 websites in 25+ languages with high level of accuracy, thus enabling a comprehensive reach to hoteliers across the globe from different regions. RepuFact not only collects and analyses customer reviews across voice, video and text, but also summarizes the data under different review categories to provide hotels and properties a distinct ‘RepuFact’ score. This enables customers identify the best properties and hotels in metros, tier II cities and key tourist destinations across India.

By the year 2016, Repufact looks to implement its solutions at 25,000 hotels across India and other key markets like South East and Middle East Asia. RepuFact has also partnered with the largest consolidator, RezNext which directly connects to 2,000 hotels in India. Besides Repufact platform, the upcoming products in line are Datafact and Feedfact that come with distinctive features as well.

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