DISPLAY PERSONA ALIGNED IMAGES REAL-TIME TO MAXIMIZE CONVERSIONS
LEVERAGE VISUAL EXPERIENCE TECHNOLOGY BUILT WITH AI AND MACHINE LEARNING
Maximize the opportunity to drive conversions by powering the search algorithm on your website with KepSLA’s Visual Experience Technology.
KePSLA’s Intelligent Visual Experience Technology matches the persona of the traveller visiting your website with the inventory of images available in the back end. This creates different visual experiences of your hotel to match what the traveller is looking for.
The technology is dynamic because it quickly curates images that are aligned to each traveller persona in such a manner that guests with different personas see different image promos of the hotel during the same session.
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
A PICTURE IS WORTH A THOUSAND WORDS
Serve your website visitors with the right image based on traveler type.
Grow/Build your hotel’s image portfolio by gamifying the process. Allow your guests to click pictures, and tag your hotel with a “#” Hash-tag of your selection.
Studies show the importance of displaying relevant images with a particular room type or persona type, not only increases the chance of booking, but also deliver what to expect from your hotel, thereby reducing the chances of negative reviews.
WHAT'S IN IT FOR ME
KePSLA will run our image classification engine on the images, grading them by quality, and categorizing them by persona type.
The images with the highest grading of each persona can be awarded and showcased on your website &/or social media platforms with no manual involvement.