Travel Search Intelligence

Hyper-personalization
Custom match the experience travelers seek.

Research states that 80% of travelers abandon their online travel shopping midway. For most people, it is the exhaustive search and the lack of experiences aligned to their need, that drives them away.

 

KePSLA ‘s technology bridges this gap in the industry. We power our clients with predictive intelligence that lets them custom create the experience from ‘visual display to the room offering’, all matching with the traveler’s requirements.

BOOKING EXPERIENCE

With our Smart travel analytics, our clients can identify the stage at which the traveler is- Inspired for travel, researching, purchasing, experiencing or advocating the experience. Our solution can also decode the traveler type into various segments for example, single male, single female, couple, friends, physically challenged, pet friendly and more.

Using our Travel Search Intelligence solution, travel aggregators can also identify the reason for the travel and be prepared to create and offer experiences that match the need from those seeking adventure to history, beach/sun/surf, city breaks, art, special interest, cuisine and any other variation of these.

SENTIMENT ANALYSIS AND RECOMMENDATION ALGORITHMS

Our Travel Search Intelligence solution uses big data aggregated across travel search globally to generate scores and values for a very large and diverse set of parameters. These act as key influencers for travel recommendations.

CUSTOMIZED COMPELLING VIDEO STORIES

Display short snippets of video stories on the hotel. The video is custom stitched together to match the interests of the traveler. This means two travelers with different personas see different video stories that are completely customized to their needs.

CUSTOMIZED REVIEW SUMMARY

Display reviews of facilities or room type or food menu based on the traveler preferences as decoded by our Travel Search Intelligence solution.

SEMANTIC SEARCH

Customer reviews and sentiment scores are segmented based on traveler types (gender, age, interests) and personas to deliver the right fit of hotel inventory and preference match

CUSTOM CONTENT

Display amenities that matter most to the traveler. If the persona is that of a leisure traveler with a family showcase the pool or the jacuzzi. Whereas for a business traveler includes the meeting rooms and amenities that match.

PERSONA-BASED SEARCH

Customer reviews and sentiment scores are segmented based on traveler types (gender, age, interests) and personas to deliver the right fit of hotel inventory and preference match

With our Travel Search Intelligence solution, leading travel aggregators today can offer different experiences to different segments of their audience. Our AI-powered algorithm dissects personas, previous holiday experiences, reviews, guest feedback, and several other data points. Powered with key insights on traveler preferences, our clients can customize the booking journey and the final product/offering for travelers.

Explore our integrated Travel Search Intelligence platform that drives and simplifies the booking journey and decision.

Download Brochure